Lily of the Desert
Lily of the Desert is a manufacturer of organic aloe vera products. I was responsible for the visual side of their social media presence which included art directing photoshoots, organizing visual strategy, creating graphics and developing post type styles. I worked alongside photographers, models, and copywriters to bring this brand to life online
One of the unique post types utilized for Lily of the Desert was a style that layered products with cut paper designs. It was a bold and versatile way to frame products with color while expressing unique traits of each item or referencing the time of year. Each cut paper project was unique but provided a unified look across the brand on multiple platforms and over time.