Lily of the Desert
Art Direction
Lily of the Desert is a manufacturer of organic aloe vera products. I was responsible for the visual side of their social media presence which included art directing photoshoots, organizing visual strategy, creating graphics and developing post type styles. I worked alongside photographers, models, and copywriters to bring this brand to life online
Out of gallery

Cut Paper
One of the unique post types utilized for Lily of the Desert was a style that layered products with cut paper designs. It was a bold and versatile way to frame products with color while expressing unique traits of each item or referencing the time of year. Each cut paper project was unique but provided a unified look across the brand on multiple platforms and over time.




